This website shares the finest True fashion shopping addresses in The Netherlands, Belgium and online.

‘TRUE’ because these shops stock fashion labels which are pretty and honest at the same time. Their collections are made of innovative and sustainable fabrics and produced by using fair and eco-friendly production methods.

Discover the True fashion hotspots the Benelux has to offer via this interactive shopping map. And yes, you’ll find some great places to fuel up, during your shopping spree, on the map too! Want to learn a bit more about the background of these hotspots and their owners? Read the interviews by clicking on the link. (new interviews and adresses are added regularly).

An initiative by Charlie + Mary

Charlie + Mary is founded in 2009 by fashion lovers Charlotte van Waes and Marieke Vinck. These ladies are on a mission to promote true fashion and show consumers all over the world that it is not hard to choose for honest fashion. With their fashion agency Charlie + Mary travel through the Benelux to meet the greatest stockists for the labels they represent.